A good headshot is an investment in your personal or professional brand. it has the ability to create a positive first impression which can help you to stand out from the crowd, and can even contribute to career advancement.
Because of this, finding the right headshot photographer can be a daunting task, but with a little research, you can find a photographer that meets your needs.
Here are some steps to follow:
Research
Start by doing some research online for headshot photographers in your area.
Look at their website
Review their portfolios
Check reviews from previous clients (check Google and other public reviews - don’t just rely on what they say on their website.)
Do they offer to shoot in your desired location (outdoor, studio, both)?
What is included in their package(s)?
Make a list of all your potential photographers.
Review portfolios
Take a close look at the photographer's portfolio to see if their style and quality of work matches what you are looking for.
Check style
Check quality
Check for consistency
Check expressions (natural, confident, not forced)
Consider experience
Look for a photographer that has experience in headshot photography. Portrait photography is NOT the same as headshot photography.* Experienced headshot photographers will have the technical knowledge required to produce a high quality photo as well as the coaching ability to insure it is impactful. Experience is especially important for those who require headshots for their careers (actors, models, etc.)
Ask for referrals
Ask for referrals from friends or colleagues who have had professional headshots taken. They may be able to recommend a photographer they had a good experience with and can provide you with detailed information about the photographer’s approach, process and personality.
Schedule a consultation
Once you've narrowed down your list of potential photographers, schedule a phone consultation. This will give you an opportunity to get a feel for the photographer’s personality, discuss your needs and expectations, and see if you feel comfortable working with them.
Price
Consider your budget and the photographer's pricing structure. Keep in mind that quality headshots are an investment in your professional career, and it's worth paying a little extra for a skilled photographer who can capture your best image.
By following these steps, you should be able to find a photographer who can create the perfect headshot for you.