According to Forbes.com, "Whether you’re on the job hunt, a student, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life."
There are so many great articles out there that can help you define and develop your Personal Brand. I highly recommend starting with THIS ONE by Forbes.com on how to get started.
How To Manage Your Personal Brand
Whether you are a lawyer, pipe layer, teacher, construction worker or college grad looking for your first job it is extremely important to manage your Brand. How do you do that?
Here are a few simple tips:
Be Authentic In order to maintain a strong Personal Brand it needs to be accurate and true. Don't try to be someone you are not - I promise it won't work. Embrace who you are and make that work for you.
Be Clear Once you have defined your Personal Brand, scream it from the rooftops clearly and concisely. You might even want to come up with a short
Be Consistent Whether online of off, present yourself in ways that are consistent with how you wish to be seen. Make sure your online and offline lives and images are in sync.
Be in Control Resist the urge to post those ridiculous images from your crazy night out on the town. Spend the time to publish that industry related article on Linked in.
There is a lot more to managing and building your Personal Brand, but I will leave the details of that up to experts like Forbes, but what I can tell you from my area of expertise is that...
Your Online Physical Image Matters